Small Business Success: 4 Tips to Start Creating an Employer Brand

The key to attracting the best candidates today is to develop and maintain an employer brand. But what is an employer brand? What is it so important? How can you create and build your employer brand?    Understanding the Employer Brand  Employer branding is the reputation you have with your employees, candidates, the public, and even your sales targets. From a recruiting perspective, your brand is how outsiders view your company and the values you offer. You use your brand to attract candidates and retain your existing employees. The better your brand, the easier it will be to attract top [...]