Small Business Success: Developing Personal Business Values

Your core business values are important for attracting customers, investors, and employees. Developing personal and business characteristics may even help you achieve a competitive advantage in the marketplace. Here’s why personal business values matter and how you can use these passion-driven characteristics to improve your business.  Why Personal Business Values Matter  Your business values mean something. They represent the beliefs behind the decisions that drive your actions. For entrepreneurs, personal values often correlate directly with business values, in large part because when you’re running a small business or a start-up, it’s all-consuming; your life is your work. Personal business values [...]