Candidates Market

Recruiting is so much harder now. It’s pushing recruiters to try new ways to engage talent. That’s because, with historically low unemployment, it’s a candidate-driven market. How must recruiters change their behavior to compete in this more difficult environment?  Recruiting is Marketing.  Recruiting has morphed into a marketing job. That’s because candidates are more careful in the jobs they choose, looking at intangibles like culture in addition to traditional offerings like pay. Marketing is pitching in to help now, fostering new trends to solicit candidates by using blogs, social media, and other marketing techniques to get the word out about jobs.   The best recruiters today [...]