Employer Brand Archives

The Importance of Employer Branding in Staffing and Recruiting

Attracting and retaining top talent has become a significant challenge for businesses. There are still more jobs than candidates in most industries. That makes employer branding an essential part of your staffing and recruiting effort. The traditional approach of posting job openings and waiting for qualified candidates to apply is no longer sufficient. As companies vie for the best candidates, a strong employer branding strategy has emerged as a crucial tool in recruitment and staffing. Employer branding refers to the image and reputation a company cultivates among both current and potential employees. This article will explore the importance of employer [...]

Small Business Success: 4 Tips to Start Creating an Employer Brand

The key to attracting the best candidates today is to develop and maintain an employer brand. But what is an employer brand? What is it so important? How can you create and build your employer brand? Understanding the Employer Brand Employer branding is the reputation you have with your employees, candidates, the public, and even your sales targets. From a recruiting perspective, your brand is how outsiders view your company and the values you offer. You use your brand to attract candidates and retain your existing employees. The better your brand, the easier it will be to attract top [...]