Kristen Wakulchuk, Author at Exelare

Small Business Success: Create a Network of Other Business Owners

When you’re a small business owner, networking is the last thing you probably feel like you have time to do. Why should you spend your energy building a network of business colleagues when you have so much to get done every day? This article will share why it’s important to build a business network and how it can benefit your small business owner. Invest in Your Success—By Networking There’s a lot of personal investment that goes into a small business, both financially and physically. Once your business is established, it can be lonely at the top. Your employees look to [...]

May 1st, 2020|Management|

3 Tips to Impress “Cold” Candidates

A cold candidate is a passive job seeker with no mutual connection. They may not be looking for a job. How can you get them to pay attention to you when they don’t know you, your company, or even that they may be interested in a job you have to offer? Here are three tips to get the attention and impress a cold candidate, and, with the right technique, turn them into a hot lead. Turning the Cold Candidate Warm LinkedIn reports that about 75% of job candidates are only passively looking for a job. This means they’re not actively applying [...]

April 24th, 2020|HR|

How Is Your Recruiting Firm Standing Out from the Crowd?

There are hundreds, if not thousands, of recruiting firms around the country. They all create a lot of noise for talented candidates, some of which get several emails and phone calls from competing recruiters every week. This is especially true for high-demand roles like developers. So, how can your recruiting firm cut through the clamor and build a solid reputation that also builds relationships with candidates? Specialize and Brand Your Expertise A staffing agency doesn’t need to be all things to all people to be successful. They should pursue the art of specialization to carve out a strong niche that [...]

April 17th, 2020|Management|

Are You Conducting a Superficial Interview?

One of the biggest hiring mistakes we see regularly is the recruiting team that has become complacent in their interviewing process. This can lead to a recruiter conducting a superficial interview that doesn’t get to the heart of the candidate’s motivation, experience, and skills. If your company is having a hard time attracting and retaining top talent, try looking at your recruiting team to determine if they’ve grown stale. Avoid the Superficial Interview If your hiring team conducts a superficial interview, no one will be satisfied with the result. Conducting interviews is an incredibly important part of the hiring process, [...]

April 10th, 2020|HR|

Benefits of Maintaining Strong Communication With Your Candidates Through A Crisis

Communicating with your candidates is always important, but maintaining strong communication with them during a crisis can set you apart from your competitors. Thanks to COVID-19, our economy came to a grinding halt in March, and businesses are facing unique challenges. On one hand, millions of businesses were deemed “non-essential” and were forced to close their doors, putting them in danger of shutting down permanently. On the other hand, some employers in industries deemed essential are having problems attracting candidates amid the crisis. Whatever your struggles are now, there are real benefits that come with staying in touch with candidates [...]

April 6th, 2020|HR, Management|

Small Business Success: Be Adaptable

Even before companies had to deal with the crisis of a global pandemic, adaptability was one of the essential characteristics of any business. In 2011, the Harvard Business Review named adaptability as the crucial trait for any company or business leader trying to achieve a competitive advantage. In the ensuing years, we believe adaptability has grown even more critical, particularly for small businesses trying to stay afloat in some admittedly turbulent times. Here is why adaptability should remain at the forefront of your strategy, culture, and actions in a small business. Understanding Adaptability in the Small Business The digital era has been [...]

April 3rd, 2020|Management|

How to Properly Engage With Potential Candidates Online

Attracting candidates online is getting harder. There’s so much clutter out there. But we know candidate engagement is hugely important to today’s hiring efforts, particularly so because the unemployment rate is so low. Engaging with candidates is just part of optimizing their experience with your company. Here are some of the best ways to reach out to candidates, connect, and keep them interested in your company. Recruiting Success and Candidate Engagement Today, social media can help you find out a lot about a candidate before they ever walk into your business. When you find the candidate that’s right for your [...]

March 27th, 2020|Management|

Why Business Owners Need to Take Vacation for Themselves Too

When you start your own business, the idea of being your own boss may be what attracted you to entrepreneurship. Maybe you thought that you’d have flexibility and freedom and work/life balance. But we’re sorry to report that in most cases, owning a business means working harder and longer than your corporate friends and neighbors. But finding work/life balance in the form of vacation and time off is crucial to avoiding burnout. Here’s why you should do something for yourself outside of your small business. Small Business Owner Statistics on Work/Life Balance If you own a business, you already know [...]

March 20th, 2020|Management|

5 Ways to Influence Passive Candidates to Apply

In a 4% unemployment market, attracting passive candidates should be more than a strategy — it should be a lifestyle. Carefully and consistently cultivating relationships with potential job seekers well before they start their search is today’s imperative if you want to stay ahead in the recruiting game. If you’ve ever wondered how talent agencies nurture positive relationships with passive candidates, we can help? This article will teach you a few of the tricks commonly used to nurture passive job candidates to improve your time to hire. How to Find Passive Job Candidates In an economy where almost everyone is [...]

March 14th, 2020|HR|

Small Business Success: Creating a Clear Organizational Structure

It’s not overly dramatic to suggest that a small business can fail without an organizational structure. Without structure, tasks can fall through the cracks, employees lack accountability, and rewards for hard work simply don’t happen. Here are the hows and whys of starting a small business with a clear structure in place. Why You Need Structure — Even in a Start-Up If you’re launching a small business, setting up an organizational structure may be the last thing you’re worried about creating. There are so many little details that it might be challenging to consider an internal system to measure activities [...]

March 7th, 2020|Management|

kwakulchuk@haleymarketing.com

About Kristen Wakulchuk